Our Story

Passion Baked Into Every Slice

From a tiny kitchen in Naples to the heart of West Hollywood — discover the people, principles, and flavors that make Pizzana a place worth coming back to.

Pizzana restaurant interior with warm lighting

Our Story

Born in Naples,
Made for West Hollywood

Pizzana was founded in 2012 by chef Daniele Uditi, who carried the authentic Neapolitan tradition from his grandmother's kitchen in Naples to the sun-soaked streets of Los Angeles. What started as a weekend pop-up at a friend's restaurant quickly grew into one of West Hollywood's most beloved dining destinations.

Every dough ball is hand-stretched, every sauce slow-simmered, and every pie kissed by a wood-fired oven reaching 900°F. We don't cut corners — because great pizza never does.

Hand-crafted dough fermented for 48 hours
San Marzano tomatoes imported directly from Italy
Fior di latte mozzarella made fresh daily
AVPN-certified Neapolitan pizza techniques

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12+ Years in Business

50K+ Pizzas Served

4.9 Average Rating

30+ Menu Creations

What We Stand For

Our Core Values

Everything we do — from sourcing ingredients to welcoming guests — is guided by a simple set of principles that never change.

Freshness First

We source the finest seasonal ingredients every single day. If it isn't fresh, it doesn't make it onto your plate.

Authentic Craft

Rooted in the ancient Neapolitan tradition, we respect the craft and never take shortcuts with technique or ingredients.

Community Love

We're proud to be part of the West Hollywood community. Every meal is an invitation to connect, share, and belong.

Sustainability

From compostable packaging to local sourcing, we make conscious choices that are good for our guests and the planet.

Our Journey

A Decade of Dough & Devotion

From humble beginnings to becoming a West Hollywood institution — here's how we got here.

2012

The First Fire

Chef Daniele Uditi arrives in Los Angeles from Naples with nothing but a passion for pizza and his grandmother's recipe book. The first Pizzana pop-up serves 40 pies and sells out in two hours.

2014

Bricks & Mortar

After two years of pop-ups and catering events, Pizzana opens its first permanent location on N Robertson Blvd in West Hollywood. The wood-fired oven is imported directly from Naples.

2016

LA's Best Pizza

Eater LA names Pizzana one of the city's top five pizza spots. The coveted "Cacio e Pepe" pizza — a Roman-Neapolitan fusion — becomes an overnight sensation with a three-month waitlist.

2019

Growing the Family

A second Pizzana location opens in Brentwood. A catering division launches to bring Neapolitan pizza to weddings, corporate events, and private gatherings across Southern California.

2021

Delivering Joy

Pizzana launches its in-house delivery service and frozen pizza line, so guests can enjoy the authentic Pizzana experience at home. The frozen pies receive a five-star review in The LA Times.

2024

A Legacy in Every Bite

Over 50,000 pizzas served and counting. Pizzana celebrates 12 years of handcrafted Neapolitan tradition with a limited-edition anniversary menu and a renewed commitment to the community it calls home.

The People Behind the Pizza

Meet Our Team

Every great pizza starts with great people. Our kitchen is filled with passionate craftspeople who pour their hearts into every pie.

Daniele Uditi

Founder & Head Chef

Born and raised in Naples, Daniele trained under two Michelin-starred chefs before bringing his grandmother's dough recipe to Los Angeles.

Sofia Bellini

Executive Pastry Chef

Sofia creates Pizzana's legendary desserts — from Neapolitan sfogliatelle to the house-made tiramisu that guests return for week after week.

Marco Rossi

Sous Chef & Dough Master

Marco oversees the 48-hour fermentation process and hand-stretches up to 300 dough balls each morning before the restaurant opens.

Lucia Ferrara

Front of House Manager

Lucia ensures every guest feels at home from the moment they walk through our doors, orchestrating the warmth that Pizzana is known for.